A neat solution is offered by the noTeX bibliography style.
This style produces a
bbl file which is in fact a series of
P elements of class
noTeX, and which
may therefore be included in an HTML file. Provision is made
for customising your bibliography so that its content when processed by
noTeX is different from that presented when it is processed
in the ordinary way by (La)TeX.
A thorough solution is offered by bib2xhtml; using it, you
make use of one of its modified versions of many common BibTeX
styles, and post-process the output so produced using a
A more conventional translator is the
bbl2html, which translates the
bbl file you've generated:
a sample of the script's output may be viewed on the web, at